Business & Marketing

    This is a course designed to develop an understanding of our American business and economic principles. It will cover such topics as the economic role of business and classifications of business organizations.  The course will include how to organize and use financial data in the application of decision making for business. It also includes business communications and computations, electronic technology, banking services, managing money, using credit wisely and savings and investments.  An introduction to occupations in the field of business are integrated throughout the course. The student studies our economic system from the viewpoint of a consumer, worker and business owner or manager. The course will develop reading, listening, speaking and writing skills.

    Accounting I is a skill level course that is of value to all students pursuing a strong background in business, marketing, and management.  This course includes learning experiences that develop initial and basic skills used in systematically computing, classifying, recording, verifying and maintaining numerical data involved in financial control.  Instruction provides information on keeping financial records, summarizing them for convenient interpretation by preparing financial reports, and analyzing them to provide assistance to management for decision making.  Accounting computer applications shall be integrated throughout the course where applicable. In addition to stressing basic fundamentals and terminology of accounting, instruction shall provide initial understanding of career opportunities in the accounting field.  Practice sets with business papers will be used to emphasize actual business records management.
    The study of accounting continues with merchandising business concepts, including sales tax, returns and allowances, and discounts.  Accounting practices involving partnerships and corporations are introduced. Among the more specific topics are payroll, analysis of accounting information, as well as more advanced transactions.  The later may include current and plant assets, depreciation, bad debts, inventory, and other pertinent topics.

    This course builds upon the foundation established in Accounting I. This course is planned to develop a deeper knowledge of the principles of accounting with more emphasis placed on financial statements and their interpretation. Simulated business conditions will be provided through the use of practice sets. Accounting computer applications will be integrated throughout the course where applicable.  Skills are developed in the entry, retrieval, and statistical analysis of business data using computers.
    The second part of this course continues with a study of previously learned principles as they apply to more complicated types of business organizations.  The student will become familiar with such specialized fields as cost accounting, payroll accounting, and others. Students will do a specialized accounting computer application.  Simulated business conditions will be provided through the use of practice sets. This course provides a technical background for college-bound students planning a business curriculum, as well as for those planning immediate vocational employment.

    This course is designed to introduce the student to the world of business and the laws that pertain to it with emphasis on legal quarters and the history of law.  It includes the study of actual court cases, the judicial system, current events, tort and criminal law; and the laws that affect contracts, sales, employment, insurance, and personal property.  Students actively participate in a mock trial at the end of this course.

    This course provides a solid foundation about how a business is formed, how it operates, and how it is managed.  It also includes market research, pricing, distribution, advertising, sales, sources of financing and human relations.  A stock market simulation is included as a component of corporate financing.
    In the second part of this course, the students will either research and plan a business of their own or as a class form a corporation, sell stock, market a product and keep financial records.  This enables the student to apply the principles of management and marketing. Resource people from the business community are an integral part of this course.

    This course provides a solid foundation for the skills required for those students with career goals in marketing, which employs the largest segment of business.  Four basic areas of marketing are taught.
    Product: The product procurement and development process.  This includes market research analysis techniques and prototype evolvement.
    Price: Pricing the product for optimal profits.  Money management and break even analysis are an integral part of pricing a product.
    Promotion: The essentials of advertising psychology, salesmanship, layout principles, ad mix and demographics influence the promotion process.
    Place:  How location and market timing is critical to the success of most businesses.
    Financial fundamentals of federal, state and city tax concepts are included as well as the basic overall operation of a marketing business.  Skills in customer relations and product service planning are included throughout all units.